Onia and Viceroy Collaborate on Limited-Edition Resortwear Capsule: Elevating Travel Style Through Destination-Inspired Design
As summer unfurls its endless days of sun and sea, a quiet yet powerful conversation about travel, style, and experience is taking place. Boutique luxury hotel brand Viceroy Hotels & Resorts and New York–based upscale resortwear brand Onia have joined forces to launch a limited-edition resortwear capsule collection. This exclusive series translates deep insights into destination culture and environment into wearable memories. Set to launch this Thursday, the collection will be available only on Onia’s official website (onia.com) and at two iconic Viceroy properties—one nestled in the desert-meets-sea landscape of Los Cabos, Mexico, and the other along the lush shores of Sugar Beach, Saint Lucia.
Drawing inspiration from two distinct yet equally captivating destinations, the collection channels the rugged desert vistas and shimmering ocean depths of Los Cabos, alongside the verdant jungles, soaring Piton mountains, and vibrant local wildlife of Saint Lucia. The designers worked intimately with local culture and ecology to create prints and colorways that are both beautiful and narratively rich, allowing wearers to carry the spirit of these places beyond their travels. The line includes nine carefully curated pieces, from women’s bikinis and one-pieces to men’s swim trunks, cotton chiffon pareos, and classic Johnny-collar pique polos, all designed to move seamlessly from poolside relaxation to sunset cocktails.
In today’s evolving fashion landscape, where the divide between functionality and style is increasingly blurred, Onia has positioned itself as a pioneer in “travel-ready” wardrobe essentials. The brand is celebrated for its minimalist cuts, high-quality materials, and designs that work just as well in an urban setting as they do on a tropical beach. “From the beginning, Onia’s mission was to create pieces that effortlessly transition from city streets to seaside resorts,” says Carl Cunow, Onia’s co-founder. “We want people to feel comfortable and elegant no matter where their travels take them.” This philosophy aligns perfectly with Viceroy’s own vision. Renowned for blending artful design with deep cultural and environmental integration, Viceroy Hotels & Resorts strives to elevate the concept of travel from mere rest to a full-fledged lifestyle experience.
What makes this collaboration more than just a fashion launch is the way it embodies a shared set of values and reflects shifting consumer perceptions of travel and fashion in a post-pandemic world. Modern travelers are seeking more than just beautiful places to visit; they desire experiences that resonate deeply and can be extended beyond their trip. Clothing becomes the tangible vessel of these experiences, enabling memories and feelings to be worn and carried home. By embedding natural, cultural, and emotional elements into their designs, Onia and Viceroy respond to a yearning for meaningful connection, turning resortwear into a statement of identity and personal narrative.
Environmental consciousness is another critical thread woven into this collaboration. Onia has long been committed to using sustainable materials and minimizing environmental impact throughout its production processes, and this collection continues that tradition. Select pieces incorporate eco-certified recycled fabrics, and production workflows have been optimized for reduced water use and carbon emissions. Viceroy Hotels & Resorts also champions sustainability through its global “Viceroy Sustainability Commitment,” which includes eliminating single-use plastics, supporting local artisans, and implementing green procurement standards. Thus, this capsule is not just a fusion of aesthetics and function but a reflection of a lifestyle that values responsibility alongside beauty and luxury.
From a commercial perspective, the collection’s exclusivity extends beyond its limited quantities. Besides Onia’s online platform, the pieces are available only at Viceroy’s Los Cabos and Sugar Beach resorts. This strategy underscores the growing importance of “experiential retail” in luxury markets. Boutique hotels are emerging as key touchpoints for brands seeking to connect with discerning customers in immersive and meaningful ways. Guests at these resorts are in a state of openness and exploration, making them ideal audiences for curated retail experiences that deepen brand loyalty and forge emotional ties. For Onia, this presents an opportunity to grow its global presence in destinations that align with its clientele’s travel habits and aspirations.
This approach reflects a wider trend among luxury brands worldwide, many of which are developing destination-specific pop-ups and lifestyle boutiques. Houses like Dior, Chanel, and Hermès have all invested in creating immersive retail experiences that marry product, place, and narrative. What distinguishes the Onia-Viceroy collaboration is its authenticity and focus: rather than overwhelming spectacle, it offers a carefully considered connection to two distinctive locales and a lifestyle. It caters to travelers who seek not just to visit a place but to internalize its essence and express it through what they wear.
The collection’s pricing ranges from $145 for items like the Kate bikini bottom, up to $298 for the cotton chiffon pareo, striking a balance between luxury appeal and accessibility. Women’s swimwear is available in sizes XS to XL (with one-piece suits extending to XXL), men’s swim trunks range from size 30 to 40 and XS to XXL, while polos come in sizes S to XL. The pareos are offered in one size, designed for versatile wear. This thoughtful size range and price positioning reinforce the brands’ commitment to inclusivity without compromising on quality or design integrity.
What this capsule truly achieves is a redefinition of what “resortwear” means in today’s cultural context. No longer is it a category relegated to brief vacations or stereotypical poolside lounging; instead, it becomes a seamless extension of everyday life and personal style. It invites the wearer to embrace travel as an ongoing state of mind, where the borders between leisure, discovery, and self-expression are fluid and ever-changing. In this way, clothing transcends utility to become an ambassador of experience and identity.
By collaborating, Onia and Viceroy illustrate a simple yet profound truth: true style is an extension of one’s worldview and way of living, not merely a surface adornment. Likewise, travel is more than a geographical displacement—it is a quest for sensation, connection, and meaning. The fabric, prints, and cuts of this collection quietly narrate a story of place and spirit, inviting wearers to participate in that narrative, to live it, and to carry it with them beyond the journey.
Imagine standing on a terrace overlooking the sparkling sea in Los Cabos as the sun sets, the warmth of a lightweight chiffon pareo against your skin, or walking through the vibrant greenery of Saint Lucia with the gentle breeze catching a deep ocean blue one-piece. These are not just clothes; they are sensory touchstones that evoke the feeling of a place, a moment, a memory. They encapsulate the freedom and elegance of travel, transforming fleeting escapes into lasting impressions.
Looking ahead, this collaboration may signal the next frontier in how lifestyle brands and hospitality groups create value together. By merging design, place, and sustainability with authentic storytelling, they build ecosystems that appeal to a new generation of travelers—those who crave immersive, responsible, and meaningful experiences both in destination and wardrobe. For Onia, this partnership offers a blueprint for expanding their retail presence in destination resorts worldwide, turning points of stay into hubs of style and inspiration.
For Viceroy, it exemplifies how hotels can transcend traditional roles to become curators of culture and lifestyle, delivering layers of engagement that enrich the guest journey. This intersection of fashion and travel embodies a holistic approach to luxury, one where every element from the environment to the wardrobe collaborates to create a seamless narrative of discovery and delight.
The Onia x Viceroy limited-edition capsule collection is now available exclusively on onia.com and at the Los Cabos and Sugar Beach properties, ready to accompany discerning travelers on their next adventure, wherever it may lead. More than a collection, it is an invitation—to embody summer’s lingering light, to explore the authenticity of place, and to wear your journey with effortless style.